OPay Digital Services Limited
|Product & Business Operations Analyst (Performance & Growth)
Lagos, Lagos State, Nigeria
Summary
Driving nationwide business operations, performance, and growth initiatives for a leading fintech by analysing operational data, improving field execution, developing operational frameworks, and providing strategic insights that support customer acquisition and business decision-making.
Highlights
Analyzed nationwide acquisition and operational performance, identifying execution gaps and providing data-driven recommendations that supported the daily onboarding of over 15,000 new users.
Coordinated nationwide performance initiatives with the Regional Manager, engaging over 1,400 Area Managers and Business Developers to significantly improve operational execution and customer acquisition outcomes.
Conducted in-depth competitor and market analysis, benchmarking acquisition strategies and identifying industry trends to prepare strategic reports that informed critical business and growth decisions.
Prepared comprehensive operational performance reports and business insights, translating complex data into actionable recommendations that guided leadership decisions.
Designed and implemented Standard Operating Procedures (SOPs), operational frameworks, and governance documents, standardizing field operations and strengthening operational controls.
Led regional performance reviews, performed root-cause analysis, and implemented targeted improvement strategies that significantly strengthened field productivity and execution.
Developed and delivered training programs for field managers on customer acquisition strategies, onboarding processes, and operational standards, enhancing performance improvement initiatives.
Collaborated with Product and QA teams, translating field insights and performance data into actionable recommendations that improved product adoption, customer experience, and operational efficiency.