OLABODE ANIYI

Product, Business Operations & Growth Professional

Lagos, NG.

About

Highly analytical Product, Business Operations, and Growth professional with 5+ years of experience across fintech and consulting, skilled in leveraging data and market insights to drive strategic decision-making and optimize operational efficiency. Proven leader of cross-functional initiatives, I develop robust operational frameworks and translate complex business insights into actionable strategies that consistently improve execution, performance, and drive significant business growth across digital and field operations.

Work

OPay Digital Services Limited

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Product & Business Operations Analyst (Performance & Growth)

Lagos, Lagos State, Nigeria

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Summary

Driving nationwide business operations, performance, and growth initiatives for a leading fintech by analysing operational data, improving field execution, developing operational frameworks, and providing strategic insights that support customer acquisition and business decision-making.

Highlights

Analyzed nationwide acquisition and operational performance, identifying execution gaps and providing data-driven recommendations that supported the daily onboarding of over 15,000 new users.

Coordinated nationwide performance initiatives with the Regional Manager, engaging over 1,400 Area Managers and Business Developers to significantly improve operational execution and customer acquisition outcomes.

Conducted in-depth competitor and market analysis, benchmarking acquisition strategies and identifying industry trends to prepare strategic reports that informed critical business and growth decisions.

Prepared comprehensive operational performance reports and business insights, translating complex data into actionable recommendations that guided leadership decisions.

Designed and implemented Standard Operating Procedures (SOPs), operational frameworks, and governance documents, standardizing field operations and strengthening operational controls.

Led regional performance reviews, performed root-cause analysis, and implemented targeted improvement strategies that significantly strengthened field productivity and execution.

Developed and delivered training programs for field managers on customer acquisition strategies, onboarding processes, and operational standards, enhancing performance improvement initiatives.

Collaborated with Product and QA teams, translating field insights and performance data into actionable recommendations that improved product adoption, customer experience, and operational efficiency.

Altincome LTD

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Product Manager / Business Operations Lead

Lagos, Lagos State, Nigeria

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Summary

Led the development and launch of a trading education platform and managed business operations, driving user growth and retention.

Highlights

Led the successful development and launch of a trading education platform, acquiring over 1,000 active users through optimized onboarding and growth execution strategies.

Built and executed a campus growth strategy, generating over 200 new users monthly by establishing strategic partnerships and leveraging student networks.

Managed the end-to-end product roadmap, integrating user feedback, behavioral data, and performance metrics to significantly improve user retention and revenue streams.

Organized and executed a large-scale training event at the University of Lagos, engaging over 450 attendees and achieving strong conversion outcomes.

Designed and optimized operational processes and onboarding workflows, leading to improved customer experience and streamlined service delivery.

ThePush Consulting

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Product & Growth Associate

Lagos, Lagos State, Nigeria

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Summary

Conducted extensive market research and supported go-to-market strategies to drive product adoption and revenue performance.

Highlights

Conducted comprehensive market, competitor, and user research, identifying key growth opportunities to inform strategic product development and positioning.

Supported the successful implementation of go-to-market (GTM) strategies, contributing to improved product adoption and revenue performance.

Analyzed engagement, retention, and conversion data, providing critical insights that guided product and business decisions for enhanced user experience.

Supported product experimentation and stakeholder reporting, contributing to data-driven product iterations and effective communication.

Education

University of Lagos

Lagos, Lagos State, Nigeria
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B.Sc. Sociology (CE)

Yaba College of Technology

Lagos, Lagos State, Nigeria
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HND Urban & Regional Planning

Languages

English

Skills

Operations

Process improvement, SOP Development, Stakeholder Management.

Product & Growth

Product Operations, User Research, Growth Strategy, Go-to-Market (GTM).

Data & Analysis

Data Analysis, KPI Tracking, Performance Monitoring, Reporting, Business Insights.

Tools

Microsoft office, Google Workspace, Notion, Trello, Slack, Lark, SQL, Power BI.